Melissa and her team focus on implementing our marketing strategy in Australia and our key international markets, leading the WA tourism brand strategy and the development and implementation of destination marketing campaigns. The division oversees trade partnerships, media buying, brand and creative, digital platforms, data strategy, social content, public relations, and familiarisations, and management of Tourism WA鈥檚 11 global marketing offices. Melissa has nearly 20 years of brand and marketing experience, leading teams across the government, hospitality and travel sectors, including destination marketing projects at the City of Perth, and overseeing public relations at Voyages Hotels and Resorts, based at Ayers Rock.
