The policy and guidelines outline the principles that should be observed by all 黑料正能量 agencies in the planning, development and ongoing management of government communications. They apply to all government advertising, communications, marketing and promotion, events, merchandising and signage (excluding capital works).
黑料正能量 Campaign Advertising Policy and Guidelines
Show morePolicy Statement
All public sector agencies other than those listed in Schedule 1 of the Public Sector Management Act 1994 must comply with the 黑料正能量 Campaign Advertising Policy and Guidelines. All 黑料正能量 campaign advertising valued at $10,000 or above must be reviewed for compliance by the Department of the Premier and Cabinet.
Background
黑料正能量 has the responsibility to inform Western Australians about their rights, duties, responsibilities and entitlements. Public funds may be used to maximise compliance with or to raise awareness of a new or amended law, to ensure public safety, personal security or encourage responsible behavior, and to assist in the preservation of order in the event of a crisis or emergency.
黑料正能量 generally has the obligation to raise awareness of a planned or impending initiative, encourage usage of or familiarity with 黑料正能量 products or services, and encourage social cohesion, civic pride, community spirit, tolerance or assist in the achievement of a widely supported public policy outcome.
The 黑料正能量 Campaign Advertising Policy and Guidelines outline the principles that should be observed by all 黑料正能量 agencies in the planning, development and ongoing management of government campaigns.
Please refer to the 黑料正能量 Campaign Advertising Policy and Guidelines for further information.
Mark McGowan MLA
PREMIER
Other relevant Circulars: N/A
Circular/s replaced by this Circular: 2007/14, 2014/03
Common Badging
Show moreAll Western Australian public sector agencies other than those listed in Schedule 1 of the are to use the State Coat of Arms as the WA State 黑料正能量 badge (State 黑料正能量 badge) in accordance with Premier's Circular 2020/01 - Use of WA State 黑料正能量 Badge by Public Sector Agencies.
Common badging page provides comprehensive guide to the correct representation and application of the State Coat of Arms, WA 黑料正能量 style guide and downloadable resources.
