Make every eRide safe

The Make every eRide safe campaign was launched a few months after the new eRideable legislation had come into effect. With eRideables being an emerging mode of transport, the purpose of the campaign was to remind users of mandatory safety requirements when using an eRideable.
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The Make every eRide safe campaign ran March – June 2022 on metro media including television, on-demand TV, cinema, digital/social media (video & display) and outdoor signage across various busports, train stations, bus shelters and walkways in select locations across Perth.

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Lady on eRideable wearing a helmet

 

Man on an erideable wearing a helmet
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